The Fourth Primary Colour | » Miscellaneous http://www.tfpc.co.uk Photography. Graphics. Coffee. Mon, 21 Jun 2010 07:08:03 +0000 en hourly 1 http://wordpress.org/?v=3.0 Lost in Translation http://www.tfpc.co.uk/2008/11/lost-in-translation/?utm_source=rss&utm_medium=rss&utm_campaign=lost-in-translation http://www.tfpc.co.uk/2008/11/lost-in-translation/#comments Sat, 01 Nov 2008 14:57:02 +0000 toby http://www.tfpc.co.uk/?p=168

Quoted from guardian.co.uk

“A council put up a Welsh language road sign reading “I am out of the office at the moment” when it should have said “No entry for heavy goods vehicles”.

Swansea council contacted its in-house translation service when designing the bilingual sign. The seeds of confusion were sown when officials received an automated email response in Welsh from an absent translator, saying: “I am not in the office at the moment. Please send any work to be translated.”

Unaware of its real meaning, officials had it printed on the sign. The council took down the sign after Welsh speakers spotted the mistake.”

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]]> http://www.tfpc.co.uk/2008/11/lost-in-translation/feed/ 0 A glass of USB port http://www.tfpc.co.uk/2008/10/a-glass-of-usb-port/?utm_source=rss&utm_medium=rss&utm_campaign=a-glass-of-usb-port http://www.tfpc.co.uk/2008/10/a-glass-of-usb-port/#comments Fri, 31 Oct 2008 20:32:30 +0000 toby http://www.tfpc.co.uk/?p=156 Design by 6 West Design

Seen on TheDieline with following article quoted from their site

“The premise behind this design stemmed from the recent TTB/Cola regulatory changes, protecting Portugal’s geographic indication which inhibits any winery who was not “grandfathered” in before this law was passed, from using the term “Port” on their packaging. Our client (Peltier Station Winery) was eager to find a clever way to play off the word “Port” without actually using the word itself. That’s how “USB” was born. The imagery screenprinted on the front label shows an old vine built out of binary code that translates as “Peltier Station”, and has roots that form the recognized USB computer symbol. The back label leaves it to the viewer to fill in the letters “port” in underlined slots (i.e. im____ant for “important”) The back label took three months of TTB/Cola deliberation before they finally approved it – not without telling our Client they had never encountered someone going so far out of their way to prove a point.”

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]]> http://www.tfpc.co.uk/2008/10/a-glass-of-usb-port/feed/ 1 Lego Invasion http://www.tfpc.co.uk/2008/10/lego-invasion/?utm_source=rss&utm_medium=rss&utm_campaign=lego-invasion http://www.tfpc.co.uk/2008/10/lego-invasion/#comments Thu, 30 Oct 2008 16:23:31 +0000 toby http://www.tfpc.co.uk/?p=140

Giant lego man found on Brighton beach yesterday. A failed invasion attempt? An escapee from Lego land? Or merely a marketing ploy.

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